AWWG announces that Pepe Jeans London, the legendary British denim brand that forms part of its portfolio has confirmed a creative collaboration with Brooklyn Beckham. One of the most notable icons of his generation, Brooklyn Beckham will provide creative, photography and product design input over the course of what will form a two-year creative collaboration.
This creative partnership enhances the vision of the London born brand and the strategic expansion of its men’s business. A perfect British fit, this partnership seeks to maximize the heritage of Pepe Jeans London and the fresh and modern creative approach adopted by Brooklyn Beckham.
The first stage of this collaboration will come to light in Spring 2021 and will combine Brooklyn’s creative photographic style with Pepe Jeans London’s sustainable denim.