Chief Executive Officer
Laura is the Chief Executive Officer (CEO) of AWWG, a role she assumed in 2026 after playing a pivotal role in the Group’s transformation and long-term strategic evolution.
Since joining AWWG in 2006, Laura has held several senior leadership positions across the organisation, including Group Finance Director, Chief Transformation Officer, and Chief Financial & Business Officer (CFBO). Throughout her career at AWWG, she has been deeply involved in shaping the Group’s direction and leading key phases of its business transformation.
Since 2018, Laura has been instrumental in redefining AWWG’s trajectory, helping drive and implement the Group’s strategic agenda across five key priorities: Product, Brand, Distribution, Digitalisation and People. Her leadership has been central to translating strategy into action, strengthening the business, enhancing operational agility, and contributing to the evolution of AWWG as a platform of brands. In 2021, she also assumed responsibility for Finance and Business across the Group, further reinforcing alignment between vision, strategy and execution.
Laura brings deep institutional knowledge, a strong strategic perspective, and a proven track record of leadership through transformation. Before joining AWWG, she began her career at PwC. She is a graduate of the Universitat Autònoma de Barcelona and holds an MBA from ESADE.