Chief Merchandising Officer
Armand Griesdoorn is Chief Merchandising Officer at AWWG, a position he assumed in January 2025 after being for two years the Vice President of Brand & Merchandising at the company. He is responsible for developing the group’s merchandising strategy to engage customers while offering an experiential connection with our brands. Armand will continue to work on building strong synergies and bridges to drive results and constant performance for the AWWG group.
Armand has a strong experience in Merchandising with a proven history of working in retail and fashion companies such as Calvin Klein, PVH, and Karl Lagerfeld. Armand is skilled in driving and maintaining desirable business while identifying opportunities to accelerate growth, sales, processes, business strategies, and trend analysis.
Armand holds a Degree in Retail Management and Economics from ROI Business School in the Netherlands.