Chief Commercial Officer
Xavier Oscina was appointed in 2026 as Chief Commercial Officer at AWWG, taking on global responsibility for the Group’s commercial strategy across Pepe Jeans London, Hackett and Façonnable. He is responsible for driving the global commercial agenda, strengthening the Group’s presence across international markets and supporting the continued growth of its brands.
Xavier brings extensive international experience in the fashion industry, with a strong track record in business development, market expansion, strategic partnerships and commercial transformation. Over more than a decade leading AWWG’s international business, he has played a key role in expanding the global footprint of Pepe Jeans London, Hackett and Façonnable.
Before assuming his current role, Xavier held several senior positions within the Group, including Managing Director of the International Hub and Group International Senior Director. Prior to joining AWWG, he built an extensive international career in the sports fashion industry, holding various commercial and operational leadership roles across the EMEA region.
Xavier studied Business Administration and Management at Université d’Auvergne in France and later completed a Master’s in International Business at the same institution.