Chief Business Development Officer
Armand Griesdoorn is Chief Business Development Officer at AWWG, a position he assumed in 2026 after being Chief Merchandising Officer and previously Vice President of Brand & Merchandising at the company. He is responsible for driving the group’s business development strategy, identifying growth opportunities and strengthening synergies across brands and markets to accelerate performance. Armand will continue to focus on building strong connections to deliver results and support the ongoing evolution of the AWWG group.
Armand has a strong experience in Merchandising with a proven history of working in retail and fashion companies such as Calvin Klein, PVH, and Karl Lagerfeld. Armand is skilled in driving and maintaining desirable business while identifying opportunities to accelerate growth, sales, processes, business strategies, and trend analysis.
Armand holds a Degree in Retail Management and Economics from ROI Business School in the Netherlands.