“AWWG brand Hackett London and Tailored Perfumes proudly announces the launch of its first international perfume line featuring Jenson Button.”
Hackett London and Tailored Perfumes proudly announces the launch of its first international perfume line featuring the legendary British racing driver and Formula 1 World Champion, Jenson Button. Inspired by the unique atmosphere of London city, Hackett London creates a distinguished perfume line without losing the British heritage and DNA of the brand.
Hackett London’s new perfume line is composed of two fragrances, each with its own character and delight: Essential & Bespoke. Two fragrances that represent a perfect balance between heritage details and modern city life. Unique and elegant perfumes with a British twist, staying true to the British menswear brand roots.
Created for daytime use, Hackett Essential is a fresh and lively fragrance with rich notes, reminiscent of English elegance and its associated history. A fragrance made for men with an active social life preserved in a designed bottle in timeless classy ink blue tone.
Essential was created by the recognized British perfumer Tim Gage. Throughout his extensive professional career, Tim has been distinguished with numerous awards and was elected as the President of the British Society of Perfumers in 2011.
This fragrance opens with a polished English lavender balanced with top notes of pink pepper and bergamot enhanced by the classic and timeless notes of amber, tonka bean, and patchouli. Made with an elegant balance between heritage details and modern performance. A polished, classic, and timeless Fougere fragrance with a modern British twist.
When the night falls, Hackett Bespoke is the perfect option. A contemporary fragrance with a strong personality infused with modern amber and woody nuances. A fragrance maintained in a designed bottle in a deep black vein that encapsulates modern masculinity.
Bespoke was created by the renowned Italian perfumer Christian Provenzano. With an undisputed reputation for creating successful and original compositions. His creations have inspired many fragrance brands throughout the world and has become one of the world’s preeminent noses.
Hackett Bespoke presents a bold accord of oak-aged rum surrounded by a slightly woody vetiver. An exciting yet defiant fusion of leather, amber, and tobacco undertones comes to life on the skin. A made-to-measure Woody fragrance that encapsulates modern masculinity. A composition with a strong personality.
For the launch of the perfume line, Hackett London partnered with Tailored Perfumes, a company dedicated to the world of fragrances. Since its foundation in 2013, the company has offered integrated services for the creation of tailor-made beauty products with a particular focus on the world of fashion.
With the partnership with Tailored Perfumes and Mr. Button’s impeccable style that illustrates the spirit of the Hackett London man, the brand brought its unique signature into a bottle. A premium design with high-end quality fragrances that combine modern lifestyle with its signature sense of sophistication.