“EMBRACE THE CURVES OF LIFE”
AWWG, is proud to announce that its Hackett London brand has launched a new campaign with legendary British racing driver and Formula 1 world champion, Jenson Button, for the unveiling of the Autumn-Winter 21 collection. With this exciting new collaboration, the British menswear brand celebrates the fascinating lifestyle of Hackett men. Under the concept “Embrace the Curves of Life”, Hackett London underscores the importance of living the exciting journey of life with passion.
Mr. Button wears key pieces from the Autumn-Winter 2021 collection, including a new take on the classic Hackett London parka and the iconic tech Velospeed jacket, among other hero pieces. Committed to its British core, the Autumn-Winter collection offers crafted hero items and elevated essentials with a distinctive touch to keep classics fresh and up-to-date. Ranging from heritage Hackett to more casual collection pieces.
Inspired by the importance of living each day with boldness and shot at “Brands Hatch”, the race circuit where the British driver raced during his professional career, this campaign unifies the spirit and elegance of both, Hackett London and Mr. Button.
Reflecting on the collaboration, Marcella Wartenbergh, CEO of AWWG, said, “We’re pleased to announce this new collaboration. Not only is Jenson a fantastic sportsman, he has become an inspiring advisor with an impeccable style – Mr. Button illustrates the spirit of the Hackett London man.”