The SS23 campaign is shot in one of Morocco’s most emblematic cities, Marrakech. The collection is inspired by a colour palette comprised of natural shades that blend into the landscape and includes fabrics made to withstand the heat.
Pepe Jeans London, one of the brands of the global fashion group AWWG, is proud to announce the launch of its Spring-Summer ‘23 Collection accompanied by an exciting campaign directed by Hans Neumann. Shot in sunny Marrakech, one of Morocco’s most emblematic cities.
The iconic British brand embarks on an unexpected adventure to the heart of Morocco. Under the heat of the springtime sun, a group of friends sets out to experience the rich and vibrant local culture.
The highlight of their trip is a journey deep into the desert, with a stopover at a glamping site where they have the chance to relax in style. Against this backdrop, we are presented with key products from the new Spring-Summer ‘23 Collection.
This season’s collection features the perfect pieces to deal with the rising heat, including flowing floral dresses, loose-fitting tops, and comfy shorts in breathable fabrics like linen and cotton. Inspired by the sandy dunes, the colour palette is dominated by natural shades of ecru and soft orange that blend into the landscape and combine to perfection with denim.
This year’s spring-summer campaign harnesses the beauty of Marrakech to showcase an exciting range of women’s and men’s styles. As the temperatures begin to rise, these are the outfits that will keep people feeling cool and looking great.