“Caught on Camera” exposes the rebellious spirit of the iconic British brand. This new campaign marks the fourth chapter featuring Brooklyn Peltz Beckham.
Pepe Jeans London is proud to announce the launch of its AW22 menswear campaign marking the fourth chapter in its collaboration with the British young icon Brooklyn Peltz Beckham. Also launching under the same “Caught on Camera” concept is the new AW22 womenswear campaign featuring two London-born rising stars, actress Daisy Jelley together with model, content creator, and business owner Sarah Lysander.
The “Caught On Camera” campaign was shot in a library in one of London’s oldest hotels, with the brand’s ambassadors imagining what they would do if they could sneak into the historic building unnoticed to run riot, before escaping back onto the streets of London.
The Pepe Jeans AW22 collection embodies timeless British style through images shot by talented “new-gen” fashion photographer Josh Olins and a video directed by Isabella Di Stefano who also co-envisioned the campaign concept. Inspired by the eclectic roots and preppy style of the brand, the collection encourages generations to play with old-school, collegiate styles and denim to create fresh, unique looks that nod to traditional varsity-inspired fashion.
Brooklyn Peltz Beckham models a sporty varsity-style letter P jumper with jeans and modern boots. Daisy Jelley and Sarah Lysander show off their casual college style. Daisy in high-waist pleated trousers, modern ankle boots, and a quilted bomber jacket emblazoned with the Pepe Jeans “P”, while Sarah wears a checked wool coat over a blue and grey mini dress with black loafers.
Launching on the 6th of September 2022, campaign imagery and videos will continue to roll out across Pepe Jeans London channels and selected partners throughout the season.